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Articles published by Comcast Advertising

Major U.S. MVPDs Announce Alignment on Key Terms for Multiscreen TV Advertising
From Comcast Advertising
Via Business Wire
Tickers CMCSA
Comcast to Launch Industry-Changing, Cross-Publisher Advertising Solution for the Premium Video Category
From Comcast Advertising
Via Business Wire
Tickers CMCSA
Annual Comcast Advertising Report Finds Reach and Scale Across Multiscreen TV as Top Challenges for Advertisers Heading into 2025
From Comcast Advertising
Via Business Wire
Tickers CMCSA
Syno International Partners with Comcast Advertising to Advance TV Measurement
From Comcast Advertising
Via Business Wire
Comcast Advertising Names Scott Weisenthal as Head of Global Marketing and Insights
From Comcast Advertising
Via Business Wire
Tickers CMCSA
Comcast Advertising and Comscore Expand Partnership to Provide Increased Accuracy for Identity Resolution in Cross-Platform Measurement for TV Advertising
From Comcast Advertising
Via Business Wire
Tickers CMCSA
Comcast Advertising and TransUnion Partner to Enable Advertisers to Create and Activate Audiences for Addressable TV Campaigns Across Linear and Streaming
From Comcast Advertising
Via Business Wire
Tickers CMCSA TRU
Comcast Advertising Releases Global Research on How Viewers Discover New TV Content as It Proliferates Across Screens to Help Content Owners Improve Discoverability
From Comcast Advertising
Via Business Wire
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Comcast Advertising Launches Signal Authentication Service to Improve the Accuracy of Cross-Screen Measurement and Attribution of Television Advertising
From Comcast Advertising
Via Business Wire
Tickers CMCSA
New Xumo and Comcast Advertising Report Finds 84% of Advertisers Will Increase FAST Investments in 2024 as Consumer Awareness and Usage Reaches New Heights
From Comcast Advertising
Via Business Wire
Tickers CMCSA
Comcast Advertising Report Finds That in Light of Growing Focus on Brand Safety and Transparency, Advertisers are Flocking to Premium Video Environments
From Comcast Advertising
Via Business Wire
Tickers CMCSA
New Comcast Advertising Research Reveals Long-Form TV and Streaming Advertising Are Twice as Memorable as Short-Form Mobile Digital Advertising
From Comcast Advertising
Via Business Wire
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Comcast Advertising Reveals How Free Ad-Supported Streaming TV (F.A.S.T.) is Changing the TV Advertising Landscape
From Comcast Advertising
Via Business Wire
Tickers CMCSA
Comcast Advertising Names James Rooke President
From Comcast Advertising
Via Business Wire
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New Report from Comcast Advertising Finds Optimal Balance for TV and Streaming Advertising, Including Significant Portion Dedicated to Streaming
From Comcast Advertising
Via Business Wire
Tickers CMCSA
Comcast Advertising Rolls Out Nationwide, Multi-Screen Media Solution for Premium TV Advertising with the Relaunch of its AudienceXpress Brand
From Comcast Advertising
Via Business Wire
Tickers CMCSA
Comcast Advertising Appoints Tracey Kopper-Hourin to Lead Global Human Resources and Customer Experience
From Comcast Advertising
Via Business Wire
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Comcast Advertising Appoints Rick Mandler as VP, Growth Strategy
From Comcast Advertising
Via Business Wire
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Comcast Advertising Appoints Tony Sanchez to Lead Customer Experience
From Comcast Advertising
Via Business Wire
Tickers CMCSA
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