From October 15th to 16th, 2024, the International Symposium on Regulation and Enforcement of Direct Selling sponsored by the Price Supervision and Anti-Monopoly Bureau of State Administration for Market Regulation was held in Shanghai. With the theme of "Guardianship, Development and Win-win", direct selling supervision and law enforcement agencies, direct selling organizations from around 10 countries and direct selling enterprises at home and abroad conducted in-depth discussions on the key issues like direct selling supervision, regulations and enforcement practices, how to create a good market environment and promote the sustainable development. As one of the earliest enterprises in China to join the World Federation of Direct Selling Associations, Mr. Li Jinyuan, chairman of the Tiens Group as well as the Chinese representative of WFDSA CEO Council, was invited to attend this event and participate in the discussion of important topics.

WFDSA Chairman, Roger Barnett; Tiens Group Chairman, Mr. Li Jinyuan; Malaysia KPDN Senior Director, DATO' Rohaizi Bin Bahari; WFDSA Executive Director, Tamuna Gabilaia

Mr. Li Jinyuan attended the closed-door meeting of the World Federation of Direct Selling Associations as member of its CEO Council and made wonderful sharing, saying that Tiens firmly takes the road of globalization, firmly takes the road to build national brand, firmly supports the Belt and Road policy and integrates national strategic policies into Tiens’ actual practice. Under the trend of globalization, young people have become a key target for business development. The direct selling model is undergoing a shift from traditional marketing to "relationship marketing" based on quality products. Following this business logic, Tiens Group and Ji Ke Technology  jointly created a global social platform for health VMOMENT, which offers 20 categories of health products and 10 unique social features, empowering global business partners.

Mr. Li Jinyuan also declared at the meeting that Tiens Group will unswervingly support national laws and regulations and strictly abide by the relevant regulations. Tiens will restrain itself strictly in every part from product developing to marketing and resolutely resist bad business behaviors, contributing to improve the industrial morality. Through continuous innovation and efforts, Tiens will guide a healthy development of direct selling industry and dedicates to the national economic construction in its own way.

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