A New Year is here and with a fresh calendar comes ample opportunities for businesses to build brand awareness and maximize their marketing budgets. 

Most companies will focus on social media marketing, content marketing, paid advertising and more. 

While each tactic is valuable in its own right, these brands will likely miss out on opportunities to expand their reach even more because they're overlooking one marketing initiative in particular - press release distribution. 

As an industry leader in press release distribution services and media technology, Newswire understands the importance of building brand awareness, strengthening trust, and highlighting companies' expertise to better connect with the consumer.

"Over the past 20 years and counting, our team has developed services and offerings that help companies of all sizes and industries break through the noise of crowded marketplaces and turn their owned media into earned media," said Charlie Terenzio, CMO and SVP of Media and Marketing at Newswire. "There's untapped potential when it comes to press release distribution, and when brands use this marketing vehicle to their advantage, they'll reap the benefits in 2023 and beyond."

Newswire has created innovative programs that help its clients make the most of their press releases including:

• Press Release Distribution - To effectively distribute a brand's content to relevant outlets, Newswire offers its clients 10 distribution channels to choose from including Digital, Digital+, State, National, Financial, UK/Ireland, Canada, Europe, Asia, Latin America, and Global.
• Press Release Campaigns - This comprehensive approach provides clients with press release writing services, Targeted Pitch Campaigns, Direct Media Outreach and more to distribute the right message to the right audience at the right time.
• Media Advantage Platform (MAP) - MAP clients leverage a consistent cadence of press release campaigns that are driven by an integrated Media and Marketing Strategy, built by an expert team to grow awareness, improve SEO and website traffic, engage prospects and develop more media coverage.

"Our team at Newswire knows what it takes to leverage press release distribution to amplify our clients' messaging to build credibility, drive interest and generate brand awareness," added Terenzio. "For brands looking to unlock their competitive advantage in 2023, press release distribution is the key they've been searching for."

To learn more about Newswire's Media Advantage Platform and its integrated media solutions, visit Newswire.com.

About Newswire
Newswire is a media technology company that provides its clients the Media Advantage Platform consisting of press release distribution, media databases, media monitoring, and newsrooms that power the Media Advantage: greater brand awareness through earned media, increased online visibility through greater SEO recognition, and more sales inquiries through targeted digital marketing campaigns.

Through its disruptive Media Advantage Platform, relentless commitment to customer satisfaction, and passion for customer performance, Newswire is automating media and marketing communications for large and small businesses seeking to deliver the right message to the right audience at the right time for the right purpose.

To learn more about Newswire and its Media Advantage Platform, visit Newswire.com and discover why our customers have named us #1 for Customer Satisfaction and Ease of Use for four years in a row.

For more information, visit http://www.newswire.com.

Newswire is a wholly owned subsidiary of Issuer Direct, a leading communications and compliance company, providing solutions for both Public Relations and Investor Relations Professionals. For more information, please visit https://www.issuerdirect.com/.