Fulton Books author Muhammad Obaidur Rahim, a retired engineer who holds a master's degree in engineering from West Virginia University, has completed his most recent book "Khuda Buksh: The Pioneer of Life Insurance in Bangladesh: An Account of his Life and Work": a stirring tribute to the author's father who helped popularize the life insurance industry to the people of Bangladesh, despite the backlash he faced.

"'Khuda Buksh, the Pioneer of Life Insurance in Bangladesh' is the story of a wizard of insurance who believed passionately in a cause and dedicated his life to it," writes Rahim. "Buksh chose to serve humanity by sparking a movement in life insurance from 1935-1973 in three countries—India, Pakistan, and Bangladesh—even during political unrest. Revealing a forgotten era in the history of Bangladesh and Pakistan, this biography showcases how Buksh worked tirelessly to establish a life insurance business while overcoming religious and cultural prejudices against the industry. Furthermore, his passion, devotion, and unique sales strategies led him to train, motivate, and manage thousands of salesmen during his career.

"Buksh's leadership and management style, including business practices developed in India that he introduced to his homeland, East Bengal, are a huge part of the legacy he left. When Buksh became a manager at Eastern Federal Union Insurance Company Limited (EFU), he used inventive techniques to recruit and motivate his sales force and challenge the public's negative perception of life insurance. Finally, he earned a reputation as the country's most magnetic and dynamic sales executive and the wizard of life insurance."

Rahim continues, "For students and scholars specializing in South Asian studies or international business relations, Buksh's story provides a vivid portrait of political and social changes and demonstrates how the life insurance industry influenced a critical period in the history of the Indian subcontinent. The book may also interest professionals interested in studying executives and management techniques."

Published by Fulton Books, Muhammad Obaidur Rahim's book illustrates the difficult times faced by Buksh as he did his duty to help the Bangladesh people and how he ultimately succeeded through innovative sales tactics and a genuine desire to help increase access to life insurance.

Readers who wish to experience this inspiring work can purchase "Khuda Buksh: The Pioneer of Life Insurance in Bangladesh: An Account of his Life and Work" at bookstores everywhere, or online at the Apple iTunes store, Amazon, Google Play, or Barnes and Noble.

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