seoClarity today announced the launch of their powerful new testing solution, SEO Split Tester, which provides SEOs a way to test optimizations with more agility—without straining current resources.

This builds upon the launch of ClarityAutomate, the next-gen SEO execution platform. It solves the most fundamental roadblock to achieving SEO results: execution.

"Nearly every marketing discipline uses some level of testing as a proven scientific methodology," said Mitul Gandhi, co-founder and Chief Architect of seoClarity. "But, in SEO, it's been notoriously cumbersome and not for the faint of heart."

Many SEOs know that split testing is the path to better results but lack the resources to see their tests through. 

"Of course, brands can invest in data scientists, developers and advanced infrastructure to build, run and analyze tests," said Gandhi,  "but now, they don't have to." 

SEO Split Tester gives enterprise SEOs a more agile approach to test their hypotheses, implement testing at scale and measure the results—all within a few clicks.

With SEO Split Tester, SEOs can:

• Deploy tests in minutes
• Scale experiments across millions of pages
• Validate hypotheses with built-in statistical analysis
• Prove the ROI of efforts
• Make data-driven decisions

… all without requiring dev resources, data scientists or complex infrastructure. 

SEO Split Tester eliminates the guesswork around which optimizations will accelerate SEO results—backed by data. 

Meredith Raico, SEO Director at SpareFoot, notes that, following a successful test, "The SEO changes only took a day of [dev] work, but without the ability to test that data, none of it would have been prioritized."

SEO Split Tester joins Page Optimizer as part of ClarityAutomate, a series of new capabilities the company announced as part of a $30 million investment. Each is designed to tackle the biggest challenges in SEO.

For more information about ClarityAutomate, current clients may reach out to their Client Success Manager; all enterprise SEOs experiencing similar challenges are encouraged to sign-up for a demo.