INTRODUCING DE-NADA ADDITIVE-FREE TEQUILA
Next Generation Tequila is one of only 61 Confirmed Additive Free Tequila brands\n for sale in the U.S. From humble car trunk beginnings to CNN New Year's Eve Ball Drop in less than 12 months.

Co-founders Adam Millman and Danny Neeson are delighted to announce the launch of DE-NADA Additive-Free Tequila, which comes in Blanco and Reposado expressions (both 40% ABV; SRPs $39 and $43, respectively). DE-NADA is one of only 61 tequila brands that are currently confirmed additive-free. Even within the spirits industry, few know that tequila can legally have hundreds of additives, including artificial color, flavorings, and added sugar; high market demand leaves few brands prioritizing quality over quantity. Conversely, DE-NADA - with its name punning on "of nothing" - is committed to offering only pure tequila.

DE-NADA is crafted, from field to bottle, at The Vivanco Estate in the Highlands of Jalisco. This fifth-generation family company has grown Blue Weber Agave since the 1800s, and all of the agave used in DE-NADA is estate grown. Current master-distillers Sergio Cruz and César Vivanco run particularly long, slow fermentations, additionally using classical music to stimulate fermentation. Both expressions earned Gold Medals at the 2022 San Francisco World Spirits Competition.

Millman and Neeson -- once New Orleans-based college friends -- started their dream project of creating delicious tequila in 2017. They began tasting and traveling, and eventually, their palates led them to NOM 1414, the Vivanco family's artisan distillery 'Mi Ranchito.' The Vivanco family and company share the founders' values of quality, entrepreneurship, and sustainability. DE-NADA was bottled in autumn 2020, and by January 2021 Millman and Neeson were selling it door-to-door on the streets of New York. Top accounts were quick to embrace DE-NADA. Jillian Vose, formerly the Beverage Director of The Dead Rabbit NYC, says simply, "DE-NADA is an excellent quality tequila." Other top bars selling DE-NADA include The Jimmy, Aurora, and The Milton.

The brand's first year culminated in DE-NADA being selected by Andy Cohen for his much-anticipated annual New Year's Eve Live with Anderson Cooper & Andy Cohen, televised on CNN. DE-NADA has traditional and e-commerce distribution in New York and New Jersey, and additional e-commerce presence on ReserveBar in AZ, CA, CO, CT, DC, DE, FL, IA, IN, LA, MO, MT, ND, NE, NH, NM, NV, OK, OR, SD, TX, WA, WI, WV, and WY.

More information, media samples, hi-res imagery and video, recipes, and interviews are available.

Please drink responsibly. DE-NADA (NOM1414) is imported exclusively by DNA Spirits, Manhasset, NY.

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Media Contact:
Alejandro Vich
Deussen Global Communications, Inc.
New York, NY
Mobile: 646-673-3155
avich@deussenglobal.com