Cannabistry is bringing their award-winning family of brands to a large audience of new consumers thanks to a strategic partnership with retail chain Perfect UnionTM. This partnership will see the full line of Cannabistry products, sold under its brands, Tough MamaTM, MistifiTM, and The Root of It AllTM, occupying key positioning within all Perfect Union's retail locations. 

"In the last two years, we've used our suite of proprietary technologies as the foundation to launch a portfolio of products under three disruptive cannabis brands, each focused on a different market: Tough Mama for the everyday/legacy consumer; Mistifi, for the lifestyle connoisseur; and The Root of it All for the wellness market," says Dan Einzig, Chief Brand Officer for Cannabistry. "This new partnership with Perfect Union represents an exciting opportunity to raise awareness and drive trial."

Beginning this week, you will be able to find the full Cannabistry lineup at all Perfect Union's 10 stores: including the flagships in Seaside, Napa, Sacramento, Marysville, and Wild Seed Wellness.

Customers can look forward to competing in fun toughness challenges with Tough Mama's "gorilla" marketing team, as they learn about 'Yolo ShotzTM', the game-changing line of shoot or mix beverages: and 'Mini MofozTM', a new line of cured resin-infused mini hemp cone blunts. Connoisseurs looking for a deeper dive into the craft can visit stores to learn more about Cannabistry's proprietary Hi-PhiTM solventless extraction, featured in its range of Mistifi vape pens and carts. Customers in search of alternative remedies to everyday conditions will be able to find holistic wellness with The Root of It All's line of all-natural tinctures and topicals based on the ancient Indian recipes of Ayurveda. 

"The Cannabistry team sees where the cannabis market is today, but also has a solid eye on the future of this industry and their three lines of best-in-class products truly reflect that," says Nicole Hanratty, VP of Marketing for MWG Holdings Group, (owners of Perfect Union). "Our new partnership will allow us to continue to meet the ever-evolving needs of California cannabis consumers."

About Cannabistry®:

Cannabistry is an award-winning cannabis innovation company and self-manufacturer. Having spent the last seven years developing proprietary technologies for extraction, plant-mapping and rapid nano-emulsion delivery systems, its product developers, operators, and brand teams have produced a portfolio of best-in-class products in-house at its manufacturing facility in Santa Rosa, CA. Cannabistry products have received awards from High Times and Emerald Cup across three brands: Tough Mama, Mistifi, and The Root of It All.

About Perfect Union:

Perfect Union is one of the premier cannabis chains in California. With 10 locations throughout California, they pride themselves on their focus on quality. They ensure they have the best-of-the-best by fine-tuning their sourcing practices to focus on building partnerships that evolve into friendships with the shared goal of allowing consumers to experience the best of the California cannabis market.