When surfing the internet, what typically draws a user in to click on a piece of content?

Odds are the headline piqued their attention enough to want to learn more. 

Think of a headline as a first impression. If a reader's intrigued, they'll click. If the headline is dull, they'll keep scrolling.

Newswire, an industry leader in press release distribution services, understands what it takes to craft compelling press release headlines.

"Headlines are more than just a title for a piece of content," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. "Headlines, especially for press releases, are what pull readers in to consume your content."

By leveraging its years of experience and the expertise of its team, Newswire is sharing four important headline writing tips to consider:

Use numbers - When a reader knows exactly how many tips or ideas are included in a piece of content, they'll be more inclined to click. That's because the average person's attention span is 12 seconds, so serving content in an easy-to-scan format will make the content more enticing. Here's a quick list of words you can use along with a number in your headline:

• Benefits
• Ideas
• Reasons
• Strategies
• Tips

Include keywords - To improve search engine optimization (SEO) performance and help your audience find your content, the headline needs to use language a company's target audience is using, which includes the keywords they're searching for. When choosing an SEO keyword, make sure it's relevant to the overall message of the press release.

How to formula - When a user types in an information search query on a search engine, they're looking for an answer to a question or a solution to a problem. The How to headline highlights the benefits a reader will receive when they click on and read the associated content. This formula works best when you can get as specific as possible.

Ask a question - Questions make the reader want to know more. When asking a question in your headline, be sure the person reading can't easily answer it with a "yes" or "no." Or, if they can, provide the answer right away in the article. The more you make a person search for the answer, the less inclined they'll be to do so.

To learn more about how to write click-worthy headlines and how Newswire's integrated press release distribution solutions are helping companies grow their audience, expand their reach, and implement an effective go-to-market strategy, visit Newswire.com today.

About Newswire

Newswire delivers press releases and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend, and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.

For more information, visit http://www.newswire.com.

Contact Information

Charlie Terenzio
CMO and SVP of Media and Marketing Communications 
Newswire
Office: 813-480-3766
Email: charlie@newswire.com