Press release topic ideation can be difficult.

What's newsworthy? What's trending? How can we position ourselves as thought leaders in the industry?

All these questions and more begin to swirl, and finding answers can feel overwhelming. 

As an industry leader in press release distribution, Newswire understands this is a struggle many small and midsize companies face.

"Pinpointing a topic is the first, and sometimes the most difficult, step of the content-creation process," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. "We've seen it time and time again, and that's why when working with our clients, we take a deep dive into their business, industry, and more to uncover newsworthy press release topics."

In an effort to help small and midsize companies carve out their spot in the market and compete against larger competitors, Newswire put together a list of five press release topics that brands of any industry can use. 

Company anniversary - When crafting this type of press release, share important information about the company's history, the changes made over the years, achievements, and plans for the future. 

New data/industry report - If a company's released valuable new data or an educational resource that its target audience would find interesting, a press release is the perfect marketing vehicle to deliver the message. Announcing new data or an industry report through a strategic press release can strengthen a brand's credibility and build authority within its respective industry.

New hires/promotions - Accomplishments, experience, and expertise are all topics you can and should cover in this type of press release. Additionally, highlight the value this person will bring to your organization and how it'll benefit your customers.

Quarterly earnings - The financial health of a company plays a major role in its future. That's why public companies should share their quarterly earnings through regulatory compliant press release distribution. Doing so will provide shareholders and potential investors with a firsthand look at how the company is performing.

Rebrand - When a company rebrands itself, it often changes its appearance on the outside and updates its slogan, but remains true to its core values. This is an exciting update to share with a press release. Here are a few topics to cover:

• What prompted the rebrand?
• How will it improve the company?
• Will this affect customers? How?
• What's the overall vision moving forward?

Visit Newswire.com and speak with a PR Strategist today to learn more and unlock extra value from your press release distribution.

About Newswire

Newswire is a technology company that delivers press release distribution, earned media outreach, SEO traffic, and lead generation through campaign automation to help businesses land impactful media coverage, drive website traffic, generate qualified leads, and grow brand awareness. Through its industry-leading technology and its commitment to customer satisfaction, Newswire provides true value for businesses at a fraction of the cost of other solutions.

To learn more about press release distribution or the Media Advantage Plan, visit Newswire.com and check out why our customers have named us #1 for Customer Satisfaction in our industry for four years in a row.

For more information, visit http://www.newswire.com.

Contact Information:

Charlie Terenzio
CMO and SVP of Media and Marketing Communications
Newswire
Office: 813-480-3766
Email: charlie@newswire.com