Albany, NY -- (SBWIRE) -- 12/07/2017 -- Free-to-air service refers to audio and audio-visual content broadcasted free of cost to radio sets and television sets. This implies that the unencrypted form of the content delivered does not involve the levy of any subscription fees. Such content can also be consumed through mobiles, laptops, desktops, and tablets. Audio content is transmitted with the help of radio waves, whereas audio-visual content is submitted through satellites, cable and the internet. Additionally, in the case of mobile TVs, special transmission formats are used, if not regular broadcast methods. In the case of delivery of audio-visual content through the internet, the option of downloading and storing programs may be utilized for later viewing purposes. Rising number of FTA channels and the increasing use of smartphones for TV viewing purposes in the EMEA region are some of the major factors driving market growth in the region.