Financial News

Alcohol Awareness: Standard Drinks

SOURCE: Diageo North America


The most recent U.S. dietary guidelines recommend that men should not regularly drink more than two standard drinks per day, and women should not regularly drink more than one. A standard drink contains 0.6 fluid ounces of pure alcohol, which is 1.5 oz of spirits (40% ABV), 5 oz. of wine (12% ABV), and 12 oz. of regular beer (5% ABV).  But for people looking to drink responsibly and follow the guidelines, how can you ensure what’s in your glass is the size of a standard drink, and not more? Everything from glassware and the color of your drink, to where the glass is located while you pour, can affect the perception of how much you’re drinking.

In honor of Alcohol Awareness Month this April, Diageo has created the Alcohol Awareness: Standard Drinks tip sheet, detailing quick facts and easy recommendations to ensure consumers celebrate responsibly and mindfully.

For comprehensive nutritional and alcohol information on Diageo brands, visit, Diageo’s global responsible drinking resource. DRINKiQ also provides responsible drinking tips and advice on how food, age, size and gender affects how the body processes alcohol, alongside helpful tools like the “What’s in Your Drink” function and a “Drinks Calculator”.


Tweet me: Get smart on what a standard drink is + tips on how not to over-pour, from @Diageo_NA:

KEYWORDS: Health, Business & Trade, alcohol awareness month, Diageo, DrinkIQ, alcohol

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