Financial News

Blue Hills Bank Partners with The Boston Globe in Weekly Sponsorship Deal

Blue Hills Bank, a full service community bank headquartered in Hyde Park, today announced its official sponsorship of the Sports section in TheSunday Boston Globe for 2015. This exclusive agreement makes Blue Hills Bank the official bank of The Boston Sunday Globe’s Sports section and furthers Blue Hills Bank’s brand expansion efforts.

“This partnership with The Boston Globe represents another unique relationship that increases our brand awareness across a broader market area. As a growth oriented community bank, it is critical for prospective commercial and consumer customers to understand the competitive alternative Blue Hills Bank offers to larger banks,” commented William Parent, president and CEO of Blue Hills Bank.

"We're thrilled that Blue Hills Bank is partnering with The Boston Globe and will be a significant presence in our world-class Sunday Sports section in 2015,” said Mike Sheehan, CEO, The Boston Globe. “Blue Hills Bank is a leader in both financial and civic circles, and it's fitting that they're enhancing their brand by aligning it alongside the most highly regarded sports journalism in the country."

The new relationship with The Boston Globe reinforces Blue Hills Bank’s significant commitment to increasing its brand awareness following the bank’s securing of the naming rights for the newly renamed Blue Hills Bank Pavilion, located in the Seaport district. In recent years, Blue Hills Bank has expanded its offerings and footprint, successfully transforming itself into a next-generation community bank, offering its customers all of the capabilities and product sophistication of a larger financial institution while continuing to provide the connectivity and intimacy of a local, community bank.

“The agreement includes integrated digital and print exposure on the leading market mediums, The Boston Sunday Globe, BostonGlobe.com and Boston.com that we’ll use to grow market share,” commented Karen Marryat, senior vice president and chief marketing officer at Blue Hills Bank.

Blue Hills Bank is a full service community bank headquartered in Hyde Park, MA. With assets of over $1.7 billion, the bank serves customers in Eastern Massachusetts on line and through it branches in Hyde Park, Brookline, Dedham, Milton, Nantucket, Norwood and West Roxbury Founded in 1871 as Hyde Park Savings Bank, the Bank is celebrating its 144th year in business.

Contacts:

Regan Communications Group
Scott MacKenzie, 617-488-2873
smackenzie@regancomm.com

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