Osaka, Oct 14, 2011 - (ACN Newswire) - On October 1, Sharp (China) Investment Co., Ltd. (SCIC) began operations in Beijing.

In light of the expected continued growth of the Chinese market, Sharp has positioned SCIC as its head office in the China region, with a total of 13 companies - six manufacturing bases, five sales subsidiaries, and two R&D bases - placed under its control. SCIC will assume responsibility for all business operations and strategic planning in the China region, as well as performing related financial management functions and investment activities.

In addition, SCIC will provide shared services to support the business activities of each base (including legal, intellectual property rights management, personnel affairs, corporate public relations, brand strategy, and IT services) with the goal of improved operational efficiency. Further, to sustain the growth and evolution of the "local production for local consumption" strategy that Sharp has been pursuing, Sharp will set up business groups to cover the entire value chain - from design to development, sales, and service - and strengthen cooperation among manufacturing, sales, and R&D bases under their umbrella. As a first step, as of October 1, Sharp established the health/environmental business group.

Sharp will be developing new business under SCIC based on a locally self-sufficient production system designed to enable rapid decision-making in response to trends in the Chinese market, and will be aiming for even greater business growth in the future.

Overview of New Subsidiary

Company name:      Sharp (China) Investment Co., Ltd. (SCIC)
Company location:  Beijing, People's Republic of China
Representative:    Nobuyuki Sugano, Chairman and President
                   (Director and Senior Executive Managing Officer, 
                   Group General Manager, China Group, Sharp Corporation)
Capital:           30 million US dollars
Start of ops:      October 1, 2011
Business:          Oversight of China Group business activities, 
                   strategic planning, financial management, 
                   investment activities, providing shared services 
                   (including legal, intellectual property rights 
                   management, personnel affairs, corporate public 
                   relations, brand strategy, and IT services), 
                   business administration for health/environmental 
                   and information/communication business groups.
</pre><BR /><BR />About Sharp Corporation<BR /><BR />Sharp Corporation (TSE: 6753) is a worldwide developer of innovative products and core technologies that play a key role in shaping the future of electronics. As a leader in liquid crystal displays (LCDs) and digital technologies, Sharp offers one of the broadest and most advanced lines of consumer electronics, information products and electronic components, while also creating new network businesses. For more information, please visit www.sharp.co.jp<BR /><BR /><BR /><BR />Source: Sharp Corporation<BR /><BR />Contact: <PRE><![CDATA[Sharp Corporation
Corporate PR Team
Tel: +81-6-6621-1272
Fax: +81-6-6628-1667

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