I don't even surf, but after reading this eBay UK listing for a slightly worn wetsuit I almost want to buy it. The seller, Dan Morgan , manages to work in "an old man's testicle," his own hygiene habits, and a "bear using a urinal." The key to good advertising copy is to tell a story. He's doesn't just describe the "used XCEL 3-2mm Infiniti Drylock Summer Wetsuit" for sale, he wraps a narrative around the wetsuit. And it's hilarious. I've reposted the description from the eBay listing below for posterity. Remember, the key takeaway here is that he has "NEVER urinated in this suit." The listing is already going viral. Seeing a marketing opportunity, XCEL Wetsuits is donating a second, brand new wetsuit to the winner, and DryRap is getting in on the action too by throwing in their changing towel, so to speak. The bidding is up to 640 Pounds, even though Morgan bought the original for only 300 Pounds. He will donate 90 percent of the proceeds to the Red Cross for Japan relief.