Big Plan Holdings (BPH), a family holding company overseeing an elite portfolio comprised of real estate holdings, cannabis businesses under management, a technology-powered management company, an intellectual property (IP) holding organization, in addition to hosting sub-divisions across hospitality, fashion, music and the entertainment industry, is pleased to announce its strategic investment in MAD TASTY, a hemp-infused beverage brand founded by Ryan Tedder, lead singer of OneRepublic and three-time Grammy award-winning songwriter and producer.

Josh Joseph, Co-Founder and Chief Executive Officer (CEO) of Big Plan Holdings (BPH), stated that, “We originally sought out to found BPH to disrupt the traditional holding company model. Since our inception, we have looked to educate, inform, and entertain through our various subsidiary companies and ultimately, to play a lead role as changemakers in cannabis' adoption across the United States. We attribute our growth to our company's versatility, its focus on collaboration and on listening to our stakeholders. To work with fellow market leaders to diversify our products and services lines and support the growth of new and dynamic industries is a great privilege.”

“As like-minded pioneers in the cannabis and CBD arenas, we were pleased to announce this strategic investment alongside our partners at MAD TASTY and First Bev, organizations that are committed to both service delivery, and societal wellbeing. I look forward to our shared next steps with this evolutionary product within the food and beverage industry,” Joseph added.

CBD is legal in various capacities across 46 states to date and is expected to experience meteoric growth over the course of the next few years, forecasted to play host to a $16 bn industry by 2025.

MAD TASTY lives at the intersection of health and wellness in the food and beverage industry, with a mission to shine a light on the mental and physical benefits provided by the super plant. MAD TASTY consists of two product lines - a clean, restorative, and hydrating sparkling water line infused with 20 MG of broad-spectrum hemp extract, available in four flavors: Watermelon Kiwi, Unicorn Tears, Grapefruit and Yuzu Citrus; and a 50 MG broad-spectrum hemp extract Wellness Boost line, available in two flavors: Citrus Elderberry and Mango Ginger.

“We are excited for Josh and the Big Plan Holdings team to join the Mad Tasty family,” said Ryan Tedder. “His experience adds incremental capabilities and resource to an already impressive base of expertise for MAD TASTY across beverage operations, media, entertainment, and finance.”

“Mad Tasty is well-positioned as a leader in one of the fastest growing beverage categories in the U.S.,” said Jack Belsito, Managing Partner at First Bev and current CEO of Health-Ade Kombucha. “Josh and his team's partnership allows us to continue to accelerate our momentum.”

About MAD TASTY

MAD TASTY was founded in 2019 by Ryan Tedder, lead singer of OneRepublic, when he was searching for the ultimate functional beverage to help him level his mood and maximize his performance after a grueling two years of non-stop touring and promotion.

MAD TASTY now offers two product lines: (1) A clean, restorative, and hydrating sparkling water line infused with 20 MG of broad-spectrum hemp extract, available in four flavors: Watermelon Kiwi, Unicorn Tears, Grapefruit and Yuzu Citrus; (2) A 50 MG broad-spectrum hemp extract Wellness Boost line, available in two flavors: Citrus Elderberry and Mango Ginger.

MAD TASTY is also committed to alleviating the global water crisis and has a foundational partnership with Drop4Drop, an organization that believes everyone everywhere has the right to clean water. For every ounce of MAD TASTY sold, the brand donates the equivalent amount of clean drinking water through the construction of clean water wells around the world.

Learn more at madtasty.com.

About Big Plan Holdings

Big Plan Holdings (BPH) BPH is a Nashville, Tennessee based family-office with diversified investments in cannabis, real estate, music, entertainment, and hospitality, among myriad strategic investments across the United States. BPH also hosts a philanthropic family foundation, The Joseph Family Foundation, with several different touch points of thematic, statewide, national, and global focus.

Learn more at BigPlanHoldings.com.

— WebWireID293530 —