The last couple of years have been a stark reminder of the importance of the resiliency, agility, adaptability and scalability of systems provided by the cloud. Today, the cloud is one of the main foundations of the digital economy, enabling enterprise customers of all sizes to access technology at a speed and cost previously reserved for the largest private sector companies. Aaron Rodriguez, a Latin American technology insider, provides insight into how the region's commerce is advancing thanks to cloud technology.

The technology represents a unique opportunity for governments in the region to improve productivity and facilitate the adoption of emerging and upcoming technologies. In fact, despite the inevitable economic downturn in the wake of the pandemic, cloud spending is estimated to increase 19% for the full year in the region, even as IT spending as a whole is forecast to fall 8%, according to Rodriguez.

“To reap the benefits of cloud services and new technological developments, public policies must be undertaken to calm concerns around data protection, cybersecurity, financial market regulation and privacy,” Rodriguez suggests. “At the same time, I believe it is important that Latin American companies continue to make significant investments in the cloud.”

These services have been one of the most important tools for Latin American entrepreneurs and this is just the beginning. In addition, the cloud offers a unique advantage for local companies, as they are cheaper services and help to structure their business processes and modernize. 

Rodriguez says the cloud is key to growth. Many companies are looking to take full advantage of the public cloud, as they are aware that it makes it easier for their developers to experiment and extend their services to underserved markets. It also helps them bring their experiences closer to our customers and support countless online retailers who benefit from the reach and capabilities of a payment provider.

When you migrate to the cloud, you start with software development and testing first, so engineers can work faster on products that are important to customers and the business, all without having to worry about work like server management. This means a competitive advantage.

“The long-term goal is to be multi-cloud, with multiple cloud providers,” Rodriguez explains. “And of course, security is, as always, a priority. The types of protections that are implemented are those where two applications communicate with each other, even within the data centers themselves, through secure channels with encrypted payloads.”

In closing, it is important to highlight that the pandemic has brought a new need for cloud strategies. The days of companies coming out with multiple small initiatives are coming to an end. Today the attention and focus of enterprises large and small is on using full cloud adoption to drive long-term enterprise digital transformation and consolidation.

The opportunity for cloud development in each country will also depend on the education and acceptance of cloud by governments and enterprises. Innovative organizations are tasked with supporting the evolution of this and many other technology trends that contribute to the improvement, advancement and modernization of the region, in turn aiding a faster recovery from the pandemic crisis and, of course, the democratization of financial services.

About Aaron Rodriguez 

Aaron Rodriguez is an expert eCommerce consultant in Latin America. He helps businesses throughout the region optimize all of their eCommerce operations to increase sales and retain customers, and also has extensive experience in the development of strategic and external alliances to promote departmental and organizational objectives. He has traveled extensively throughout Latin America to assist a number of companies and, when he's not traveling, he dedicates all of his available time to his wife and children. 

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