Any business that wants to grow, attract more customers, and maintain a healthy customer base needs to have a great product and team. Marketing must also create awareness for the brand, products, and services. It is important to note that the key to long-term success lies in having loyal customers. If customers just come in, spend some money and go away, never to return, the business model may not be successful.

Elijah Norton of Veritas Global Protection managed to start the business from scratch and grow it to today's global giant. According to him, the key to growing a business lies in the quality of customer service.

The Veritas Global Protection Success Story

There is a lot to learn from Elijah Norton's business journey. Elijah can be considered a business guru after starting a business with just two employees and growing it to a business with over $10 million in annual revenues. He attributes the success of his business to many things, including; patience, marketing, innovative products, having a great team, and quality customer service. The latter is the most important according to this young business executive.

Why High-Quality Customer Service is Critical

There is an age-old saying that the customer is king. Well, Elijah Norton believes the saying is true. A business cannot exist without customers, so each customer should be treated like a king or queen. If customers are not happy with the quality of service they are accorded, they will not return, even if the products or services on offer are top-notch. The following are some of the strategies used by him to grow Veritas Global Protection to the giant it is today:

Offering Top-Notch Service

According to Elijah Norton, every customer should be accorded A-rated services and nothing less. Every staff member should be committed to offering top-notch customer service as this is what makes customers happy and will convert them into loyal customers.

Asking for Feedback

If the goal is to offer A-rated services, getting feedback from customers is crucial. It will help the business owner determine whether their service quality is up to par with customer expectations. If not, changes can be made. Business owners should get in touch with customers directly to ask for feedback.

Evaluation of Internal Processes

In business, change is constant. Internal processes must always be evaluated to improve the quality of service offered by the business. Evaluation can be done by analyzing the feedback from customers and acting on the suggestions made.

Responsiveness

Nobody wants to send an email and fail to get a response. Similarly, nobody wants to call a telephone number and not get an answer. Businesses that want to offer quality services must always be responsive. Everyone from supervisors and managers to lower-level employers must be responsive to customers. Elijah believes that the customer is the essential asset that a business can have, so they should be treated with honesty, respect, and transparency. These are the values that have helped to grow Veritas Global Protection.

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