Gamelancer Media Corp CEO Jon Dwyer joined Steve Darling from Proactive to share news the company has announced a partnership with Samsung Canada for an ad campaign called the SmartThings Connected Home Experience.

The company says this campaign will showcase the company’s expertise in digital media, entertainment, and production. Gamelancer's unique approach combines their network of channels with their production studio, allowing them to create high-quality content for both television and digital platforms.

Dwyer telling Proactive the campaign will bring live experiences to the Samsung Experience Store at the Eaton Centre in Toronto. Customers will get a chance to look at what a connected home may look like. In fact, the upper floor of the Samsung Experience Store will include a living room, home office, home gym, and kitchen, all decked out with Samsung products and how they can be used.

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