Gamelancer Media Corp's new head of global partnerships & sales Kris Mychasiw joins Proactive's Natalie Stoberman to share how he intends to make an impact in the short-form content space. Mychasiw has nearly two decades of experience in the sponsorship and marketing industries, and is known as an industry disrupter, noted for tapping into emerging markets and developing innovative sponsorship strategies to create new monetization opportunities. During his tenure with the Canadiens, Kristopher worked with many multinational brands such as CIBC, Crypto.com, Lenovo, Manscaped, and Lowes, among others.

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