Gamelancer Media president and chief operating officer Mike Cotton joined Proactive's Natalie Stoberman to announce the hiring of Kristopher Mychasiw as the company's head of global partnerships & sales.

As the former partnership executive for the Montreal Canadiens, Gamelancer said Mychasiw brings nearly two decades of experience in the sponsorship and marketing industries, and is known as an industry disrupter, noted for tapping into emerging markets and developing innovative sponsorship strategies to create new monetization opportunities.

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