While strong cash flow is a key indicator of stability, it doesn’t always translate to superior returns. Some cash-heavy businesses struggle with inefficient spending, slowing demand, or weak competitive positioning.

Cash flow is valuable, but it’s not everything - StockStory helps you identify the companies that truly put it to work. Keeping that in mind, here is one cash-producing company that leverages its financial strength to beat its competitors and two that may struggle to keep up.

Two Stocks to Sell:

Flowers Foods (FLO)

Trailing 12-Month Free Cash Flow Margin: 5.9%

With Wonder Bread as its premier brand, Flowers Foods (NYSE: FLO) is a packaged foods company that focuses on bakery products such as breads, buns, and cakes.

Why Do We Think FLO Will Underperform?

1. Falling unit sales over the past two years indicate demand is soft and that the company may need to revise its product strategy
2. Projected sales decline of 3.1% for the next 12 months points to a tough demand environment ahead
3. Performance over the past three years shows its incremental sales were much less profitable, as its earnings per share fell by 24.3% annually

Flowers Foods is trading at $5.71 per share, or 8.3x forward P/E. Dive into our free research report to see why there are better opportunities than FLO.

Tapestry (TPR)

Trailing 12-Month Free Cash Flow Margin: 22.7%

Originally founded as Coach, Tapestry (NYSE: TPR) is an American fashion conglomerate with a portfolio of luxury brands offering high-quality accessories and fashion products.

Why Should You Sell TPR?

1. Underwhelming constant currency revenue performance over the past two years suggests its product offering at current prices doesn’t resonate with customers
2. Capital intensity will likely increase as its free cash flow margin is anticipated to drop by 3.2 percentage points over the next year
3. Diminishing returns on capital from an already low starting point show that neither management’s prior nor current bets are going as planned

Tapestry’s stock price of $113.40 implies a valuation ratio of 14.3x forward P/E. If you’re considering TPR for your portfolio, see our FREE research report to learn more.

One Stock to Watch:

RTX (RTX)

Trailing 12-Month Free Cash Flow Margin: 12.2%

Originally focused on refrigeration technology, Raytheon (NSYE:RTX) provides a variety of products and services to the aerospace and defense industries.

Why Do We Watch RTX?

1. Average organic revenue growth of 10.5% over the past two years demonstrates its ability to expand independently without relying on acquisitions
2. Share repurchases over the last five years enabled its annual earnings per share growth of 16.3% to outpace its revenue gains
3. Free cash flow margin expanded by 5.2 percentage points over the last five years, providing additional flexibility for investments and share buybacks/dividends

At $188.80 per share, RTX trades at 25.7x forward P/E. Is now the time to initiate a position? See for yourself in our in-depth research report, it’s free.

High-Quality Stocks for All Market Conditions

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Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,460% between June 2020 and June 2025) as well as under-the-radar businesses like the once-micro-cap company Tecnoglass (+1,552% between June 2020 and June 2025). Find your next big winner with StockStory today.