The stocks in this article are all trading near their 52-week highs. This strength often reflects positive developments such as new product launches, favorable industry trends, or improved financial performance.

However, not all companies with momentum are long-term winners, and many investors have lost money by following short-term trends. Keeping that in mind, here are three stocks getting more buzz than they deserve and some you should buy instead.

MSC Industrial (MSM)

One-Month Return: +3.2%

Founded in NYC’s Little Italy, MSC Industrial Direct (NYSE: MSM) provides industrial supplies and equipment, offering vast and reliable selection for customers such as contractors

Why Is MSM Risky?

1. Flat sales over the last two years suggest it must find different ways to grow during this cycle
2. Earnings per share have dipped by 1.4% annually over the past five years, which is concerning because stock prices follow EPS over the long term
3. Waning returns on capital imply its previous profit engines are losing steam

MSC Industrial’s stock price of $123.89 implies a valuation ratio of 23.8x forward P/E. Dive into our free research report to see why there are better opportunities than MSM.

Enova (ENVA)

One-Month Return: +10.5%

Pioneering online lending since 2004 with a massive database of over 65 terabytes of customer behavior data, Enova International (NYSE: ENVA) provides online financial services including installment loans and lines of credit to non-prime consumers and small businesses in the United States and Brazil.

Why Do We Think Twice About ENVA?

1. Incremental sales over the last five years were less profitable as its 8.8% annual earnings per share growth lagged its revenue gains
2. High net-debt-to-EBITDA ratio of 5× could force the company to raise capital on unfavorable terms if market conditions deteriorate

Enova is trading at $261.78 per share, or 13.9x forward P/E. To fully understand why you should be careful with ENVA, check out our full research report (it’s free).

BOK Financial (BOKF)

One-Month Return: +2.9%

Tracing its roots back to 1910 when Oklahoma was still a young state, BOK Financial (NASDAQ: BOKF) is a regional bank holding company that provides commercial banking, consumer banking, and wealth management services across eight states in the central and southwestern US.

Why Is BOKF Not Exciting?

1. Muted 3.4% annual revenue growth over the last five years shows its demand lagged behind its banking peers
2. 4% annual net interest income growth over the last five years was slower than its banking peers
3. Earnings per share lagged its peers over the last five years as they only grew by 2.8% annually

At $144.51 per share, BOK Financial trades at 1.4x forward P/B. Read our free research report to see why you should think twice about including BOKF in your portfolio.

High-Quality Stocks for All Market Conditions

ALSO WORTH WATCHING: Top 5 Momentum Stocks. The best time to own a great stock is when the market is finally noticing it. These aren’t just high-quality businesses. Something is happening with them right now. Elite fundamentals meet near-term momentum — both boxes checked at the same time.

Find out which stocks our AI platform is flagging this week. See this week’s Strong Momentum stocks — FREE. Get Our Strong Momentum Stocks for Free HERE.

Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,460% between June 2020 and June 2025) as well as under-the-radar businesses like the once-small-cap company Comfort Systems (+1,154% between June 2020 and June 2025). Find your next big winner with StockStory today.