Hotel franchising company Wyndham (NYSE:WH) fell short of the market’s revenue expectations in Q3 CY2024, with sales falling 1.5% year on year to $396 million. Its non-GAAP profit of $1.39 per share wasin line with analysts’ consensus estimates.

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"Our teams around the world once again delivered exceptional results, executing our long-term growth strategy and achieving 7% growth in comparable adjusted EBITDA fueled by continued system expansion, higher royalty rates and growth in our ancillary revenues," said Geoff Ballotti, president and chief executive officer.

Company Overview

Established in 1981, Wyndham (NYSE:WH) is a global hotel franchising company with over 9,000 hotels across nearly 95 countries on six continents.

Travel and Vacation Providers

Airlines, hotels, resorts, and cruise line companies often sell experiences rather than tangible products, and in the last decade-plus, consumers have slowly shifted from buying "things" (wasteful) to buying "experiences" (memorable). In addition, the internet has introduced new ways of approaching leisure and lodging such as booking homes and longer-term accommodations. Traditional airlines, hotel, resorts, and cruise line companies must innovate to stay relevant in a market rife with innovation.

Sales Growth

A company’s long-term performance can indicate its business quality. Any business can put up a good quarter or two, but many enduring ones grow for years. Wyndham struggled to generate demand over the last five years as its sales dropped by 7.8% annually, a rough starting point for our analysis.

We at StockStory place the most emphasis on long-term growth, but within consumer discretionary, a stretched historical view may miss a company riding a successful new property or emerging trend. Wyndham’s annualized revenue declines of 5.5% over the last two years suggest its demand continued shrinking.

We can dig further into the company’s revenue dynamics by analyzing its revenue per available room, which clocked in at $49.33 this quarter and is a key metric accounting for daily rates and occupancy levels. Over the last two years, Wyndham’s revenue per room averaged 3.3% year-on-year growth. Because this number is better than its revenue growth, we can see its room bookings outperformed its sales from other areas like restaurants, bars, and amenities.

This quarter, Wyndham missed Wall Street’s estimates and reported a rather uninspiring 1.5% year-on-year revenue decline, generating $396 million of revenue.

Looking ahead, sell-side analysts expect revenue to grow 6.2% over the next 12 months, an acceleration versus the last two years. While this projection shows the market believes its newer products and services will spur better performance, it is still below average for the sector.

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Cash Is King

If you’ve followed StockStory for a while, you know we emphasize free cash flow. Why, you ask? We believe that in the end, cash is king, and you can’t use accounting profits to pay the bills.

Wyndham has shown robust cash profitability, giving it an edge over its competitors and the ability to reinvest or return capital to investors. The company’s free cash flow margin averaged 19.1% over the last two years, quite impressive for a consumer discretionary business.

Wyndham’s free cash flow clocked in at $95 million in Q3, equivalent to a 24% margin. This result was good as its margin was 7.3 percentage points higher than in the same quarter last year, but we wouldn’t read too much into the short term because investment needs can be seasonal, leading to temporary swings. Long-term trends are more important.

Key Takeaways from Wyndham’s Q3 Results

Revenue missed, although adjusted EPS came in line with expectations. While the company maintained its full year EBITDA guidance, it very slightly raised EPS guidance. Overall, this was a mixed quarter. The stock remained flat at $81.77 immediately after reporting.

Is Wyndham an attractive investment opportunity at the current price?When making that decision, it’s important to consider its valuation, business qualities, as well as what has happened in the latest quarter. We cover that in our actionable full research report which you can read here, it’s free.