(Statepoint) At a time when Americans are keeping a closer eye on their expenses, finding more value where they are already spending on the essentials is more important than ever.

In a recent study from Morgan Stanley, 64% of Americans said they plan to cut back on overall spending in the next six months as inflation continues to rise and impact wallets. And while many are making cuts in their everyday life, wireless shows no sign of being scratched from the monthly budget. With more than 60% of households having cut the cord to their landline, Americans increasingly rely on their mobile connectivity. This may be why that when it comes to prioritizing monthly bills, the same Morgan Stanley study showed that wireless was top ranked alongside other life essentials, with respondents saying that keeping their connectivity was nearly neck in neck with paying their mortgage.

Another survey, by opinion analytics and research firm CivicScience, had Americans weigh the importance of their wireless service compared to other popular out-of-pocket expenses.

When asked whether they’d rather give up wireless or a video streaming service, 77% said they’d give up streaming and continue binging their mobile connectivity. When it came to choosing mobile service over a food delivery service, 93% said they’d sacrifice food delivery. Even America’s favorite pastime was no match against reliable connectivity, with 86% saying they’d gladly give up attending a sporting event rather than part with their wireless service.

So, we know people would sacrifice spending on some of life’s little luxuries to stay connected, but do they really have to?

Inflation can be deflating, but you don’t need to be powerless against it. Simple money saving techniques can make a difference, and as it happens, if you have the right wireless service, you may not need to slash spending after all.

Designed to get the most for your money, T-Mobile offers an unlimited wireless plan, Magenta Max, featuring unlimited talk, text and premium data—so your smartphone data won’t slow down no matter how much you use—nationwide 5G coverage, a dedicated customer service team and more. The savings don’t end there. T-Mobile customers get $225 each month in extra stuff on the Magenta MAX plan with two or more lines. For the 94% of Americans concerned about inflation, having Netflix , Apple TV+, in-flight Wi-Fi and data in 215+ countries, plus a year of AAA on us, and Scam Shield protection all included can mean some serious savings.

In a time of increasing sacrifice, you can be selective about your wireless phone provider, especially when it offers benefits your family can’t afford to live without.

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