León Y Sol, the tequila and lifestyle brand rooted in tradition and bold self-expression, is expanding into New York and Louisiana. Known for award-winning tequila and a culture-first approach, León Y Sol is more than a spirit—it’s a way of life that celebrates passion, community, and living with intention. Alongside its expansion, the brand is also introducing NeQuila™, a premium non-alcoholic agave spirit crafted to capture the essence of tequila without the alcohol—bringing inclusivity and innovation to every celebration.

(PRUnderground) August 20th, 2025

León Y Sol, the tequila and lifestyle brand rooted in tradition and bold self-expression, is expanding into two dynamic new markets: New York and Louisiana. Known for its award-winning tequila and culture-first approach, León Y Sol is more than a spirit—it’s a way of life that celebrates passion, community, and living with intention.

The move into these two states marks a major milestone for the brand. New York, a cultural capital where trends are born and celebrated, and Louisiana, the soulful heart of the South with its unmatched spirit of celebration, provide the perfect backdrop for León Y Sol to deepen its mission of blending authenticity with bold, modern energy.

“Bringing León Y Sol to New York and Louisiana is about more than distribution,” said Bobby Marhamat, CEO of León Y Sol. “It’s about building community, creating experiences, and making every moment unforgettable. Our tequila is crafted for people who don’t just sip—they celebrate life with passion.”

To drive this expansion, León Y Sol is growing its team with nine new sales representatives: three in Louisiana and six in New York. These dedicated team members will serve as the brand’s ambassadors on the ground, forging partnerships with local bars, restaurants, and retailers while also hosting experiences that reflect the brand’s spirit.

Alongside its signature tequila, León Y Sol is also introducing NeQuila, a premium non-alcoholic agave spirit that captures the essence of tequila without the alcohol. Developed by carefully removing the alcohol from high-quality tequila, NeQuila offers the same flavor, character, and ritual—making it perfect for mindful drinkers, wellness-conscious consumers, and anyone who wants to join in the celebration.

“NeQuila reflects our belief that everyone should have a seat at the table when it comes to celebrating life,” added Marhamat. “It’s not just an alternative—it’s part of a broader movement toward inclusivity and innovation in how we connect with each other.”

As León Y Sol enters New York and Louisiana, the brand is leaning into the culture of each market. In New York, that means joining the rhythm of a city that never sleeps, where nightlife and creativity collide. In Louisiana, it means honoring traditions of music, food, and festival that embody the joy of living.

With its award-winning tequila, the innovative spirit of NeQuila, and a passionate team ready to bring the brand to life, León Y Sol is setting the stage for a new era of growth, connection, and bold celebration.

For more information on León Y Sol, NeQuila, and where to experience them in New York and Louisiana, visit www.leonysol.com.

About León Y Sol, Inc.

About León Y Sol
León Y Sol is more than a tequila — it’s a lifestyle brand rooted in tradition and bold self-expression. Crafted from mature Blue Weber Agave grown in the highlands of Jalisco, our award-winning spirits balance artisanal heritage with modern refinement, delivering rich woodsmoke and caramel notes with a smooth finish. Beyond the bottle, León Y Sol creates unforgettable experiences that celebrate culture, community, and living with intention. For press inquiries, please contact press@leonysol.com

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Original Press Release.