Utah SEO firm SEO National celebrates Google’s new custom annotations in Search Console as a great addition to SEO tracking, aligning with the company’s 15 years of maintaining detailed performance logs for clients.

(PRUnderground) December 24th, 2025

SEO National, a leader in organic SEO since 2007, has long been a pioneer in effective SEO results, and tracking its performance in granular detail. With the recent announcement of Google’s new custom annotation feature for Search Console, SEO National is excited to see Google offering a solution it’s been using internally for more than 15 years.

Damon Burton, President of SEO National, explained, “For over a decade and a half, we’ve been systematizing logging every client action where available, whether it’s a content update, a site migration, or a technical SEO improvement, so we can clearly track the correlation between changes and performance. It’s great that Google is now offering this capability within Search Console, giving businesses the same transparency we’ve been building for our clients all along.”

SEO National has built a reputation as a trusted search engine optimization agency. The company delivers measurable results and helps clients understand exactly how and why changes impact their SEO performance.

The new Google custom annotations feature allows users to add notes directly onto their Search Console graphs, providing a visual way to link site changes with traffic shifts. This feature, which is available on both the desktop and mobile versions of Search Console, lets users attach contextual information to performance graphs. When traffic or rankings fluctuate, these notes help to explain the “why” behind the results.

Google’s official announcement also emphasizes the feature’s ability to foster better collaboration and insights across teams by offering an easy way to trace events, like algorithm updates, content launches, or marketing campaigns, that affect performance. Some features a company may choose to flag could include:

• Technical site fixes (page speed optimizations)
• New content publishing (blog updates or landing pages)
• Algorithm changes or manual penalties
• Backlink acquisition or loss

Burton added, “The internal systems and processes in our Utah SEO agency have been built around tracking these milestones for years. Now that Google offers this feature to the broader public, we’re thrilled to see them align with the same practice we’ve been doing behind the scenes.”

SEO National is a Utah-based SEO agency founded by Burton in 2007. The company helps businesses grow through increased visibility, conversions, and long-term rankings. With clients from the e-commerce, real estate, and healthcare industries, including high-profile brands featured on Shark Tank and many others, SEO National is committed to delivering transparent, data-driven SEO solutions. To learn more about SEO National, visit www.SEONational.com.

About SEO National

SEO National is a search engine optimization company north of Salt Lake City, Utah. This SEO company offers affordable, effective search engine optimization with a refreshingly personal approach to communicating with their online marketing customers.

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Original Press Release.