Owner of Rose Gold Co. unveils controversial tribute collection honoring victims like Nex Benedict & Chevy Hill, amid alarming surge in transgender violence; with the goal of creating fashion focused activist clothing.

DALLAS - March 19, 2024 - PRLog -- In response to the surge in tragic deaths and violent crimes against transgender individuals in the United States, exemplified by recent losses like Nex Benedict and Chevy Hill, Rose Gold Co. announces the unveiling of a groundbreaking tribute collection. Spearheaded by collection owner Alex Schar, the initiative aims to revolutionize activism by infusing it with style and excitement.

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Schar states, "The goal is to make advocacy cool. Most activist clothing is boring and unoriginal. I wanted to design a collection people could feel excited about wearing." By blending fashion with activism, Rose Gold Co. seeks to inspire a new generation of advocates who embrace social change with enthusiasm.

The collection includes shirts with the words "silence is violence" printed in pink, blue, and white, representing the colors of the transgender flag. They also feature messaging that states "Use your voice for those who do not have a choice." The collection includes matching shorts sets with trendy designs to match the current style of gen z fashion trends.

The hopeful solo entrepreneur announced the launch of the collection on Instagram, accompanying the reveal with photos of the clothing paired with alarming statistics around transgender suicide rates.

The brand is currently most popular for it's wide selection of identity based products, intended to boost the self esteem of the queer community. Throughout the online store you can find lgbt pride ring, flags, hats, graphic tees and more; but the brand has undergone a large shift in it's messaging.

The innovative approach hopes to galvanize members of the community and allies alike, fostering a sense of empowerment and solidarity. Rose Gold Co. invites everyone to join in this movement towards positive change.