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The Business of Yoga: Why Marketing Matters

Why Do Yoga Teachers Have to Market Themselves?

Most people who teach yoga aren’t in it for the money; they do it because they love the practice and want to share their passion. But unfortunately, for new and existing teachers to continue embracing this passion professionally, they must learn how to market themselves effectively, which takes time and effort.

Through effective marketing, teachers can grow their businesses, fill their classes and workshops, and create more opportunities for sharing their knowledge and impacting lives.

It’s all about building a community, nurturing relationships, and making a meaningful contribution to the yoga world.

In this article, we will break down some steps you should take as a yoga teacher to engage with a larger audience, share your skills, and reach your potential.

How Do I Build My Personal Brand?

Before you build your brand, think about your yoga niche and what makes your offerings unique in the eyes of potential clients.

As Beth from YOGI TIMES says, your niche is like your yoga identity, defining the style or type of yoga you’re passionate about teaching. It’s the force behind everything you do as a yoga professional – from your teaching approach to crafting your website and organizing transformative workshops or rejuvenating retreats.

Understanding and embracing your niche will not only help you connect with your true calling, but it will also allow you to connect with your ideal audience. With a clear and focused target audience, your marketing efforts become more powerful and meaningful, reaching those who resonate deeply with your authentic yoga offerings.

How To Use Social Media as a Yoga Teacher

Social media can seem daunting for professionals who aren’t used to marketing themselves in such a direct way, but take it one step at a time and allow your skills to speak for themselves. Instagram, Facebook, Tiktok, Youtube, etc… can be powerful tools for yoga teachers to connect with students, share their practice, and build a vibrant community.

The content you share could range from snippets of your own yoga practice to inspire and engage your audience, to videos of you teaching different asanas and techniques for viewers to try themselves.

On Instagram, try using captions to provide insightful tips, alignment cues, and educational information about yoga. Sharing your knowledge and skills with followers offers them value beyond pretty pictures.

Fast-paced videos like “A day-in-the-life of…” do well on TikTok. Think about how much of your personal life you are comfortable sharing online, and get creative about how you showcase your personality. Showing your face online goes a long way to building those essential connections.

YouTube is an excellent platform for online teachers to share full classes and shorter flows. It isn’t essential for marketing an in-person teacher, but if you want to teach online, it’s a great place to start.

The key to social media is to be consistent, authentic, and engaging. It’s not just about self-promoting; it’s about creating a real, genuine connection with your audience and

sharing your passion for yoga in an inspiring and meaningful way.

Do I Need a Website?

A website, if done well, is always a good idea. It acts as your online hub, allowing potential students to find you easily and learn more about your classes, teaching style, and background.

By including your contact information and a booking system on your website, potential students can quickly contact you or reserve their spot in your classes. It may sound like a small detail, but the convenience helps streamline the communication and registration process, improving your students’ overall experience.

One of the most essential things when designing your website is ensuring it is user-friendly.

There is nothing worse than finding yourself on a disorganized and clunky website. Whether they know it or not, potential students will be put off by an unprofessional website, meaning it’s unlikely they will book your classes.

What if I Don’t Want To Teach Yoga Online?

That’s okay, there is still a demand for in-person classes, you may just have to be a little more creative with your marketing to ensure people in your local area are aware of the classes you’re offering.

Teaching yoga online is a popular option because it allows freedom to travel and earn, but many people find it impersonal and prefer to be face-to-face to feel the energy in the room while they teach.

If you choose to stick to in-person, think about who is attending your classes; where do they live?

How old are they? What social media platforms do they use?

If you have older people who don’t use social media, consider a more traditional approach to reach them, perhaps flyers in the studios where you teach or around your local area. It may sound old-school, but you’ll be surprised by how much people value a teacher who makes an effort to connect with all of their potential clients.

While you may not want to teach classes online, consider whether your niche is something that could transfer easily into social media content, perhaps snappy Instagram videos or TikToks as mentioned above.

Build a following this way and then advertise your classes ahead of time. If people enjoy your online content, they will make an effort to attend and support you.

It may also lead to more in–person opportunities, yoga studios love employing people who will draw in new clients. Try not to be discouraged by the industry shift, see it as an opportunity to be more creative.


The marketing side of yoga teaching may not appeal to you very much, but I encourage you to be open-minded and see it as an exciting opportunity to continue sharing your passion and enhancing your business.

Don’t feel like you have to employ every trick in the book to succeed, take it one step at a time and let your work speak for itself. You may discover you love creating Instagram reels, or you might find that teaching online doesn’t seem so bad after you’ve wrapped your head around the technology.

It’s all about finding your niche and leaning into it, don’t pretend to be someone you’re not just for more followers.

Be authentically you, and you will attract the right audience who listen, support, and value your skillset.

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