SOBRsafe (NASDAQ: SOBR) has introduced SOBRsure, a wristband that detects alcohol through transdermal technology, offering real-time monitoring for individuals, families, and businesses. CEO David Gandini emphasized its role as both an accountability tool and a vital resource for those managing sobriety. The global drug screening market is poised for rapid growth, driven by rising substance abuse and stricter regulations. According to the World Drug Report 2023, drug use increased by 23% over a decade, while alcohol-related traffic fatalities in the U.S. rose 14% in a single year. Market forecasts project the industry to reach $19.5 billion by 2029, with North America leading the expansion. As demand for innovative screening solutions rises, SOBR Safe’s technology positions the company at the forefront of the alcohol detection market.

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About SOBRsafe(TM)

Alcohol misuse is the fourth leading cause of preventable death in America, and the seventh worldwide. Yet prevention and monitoring solutions have not kept pace with this epidemic. Legacy technologies are invasive and inefficient, unhygienic and unconnected. There has to be a better way. Enter SOBRsafe(TM), where advanced transdermal (touch-based) technology detects and instantaneously reports the presence of alcohol as emitted through a user’s skin – no breath, blood or urine sample is required. With a powerful backend data platform, SOBRsafe provides next-generation, passive detection technology for the behavioral health, judicial and consumer markets, and for licensing and integration. The SOBRsafe technology is commercially available for point-of-care screening (“SOBRcheck”) and continuous monitoring (“SOBRsure”). SOBRsafe is creating a culture of prevention and support. To learn more, visit www.SOBRsafe.com.

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