Market advisors and participants often wonder whether investing in environmental, social and governance (“ESG”) can result in returns equal to or higher than conventional strategies. While a lot of criticism has been directed at ESG recently, with some states going as far as to implement laws that bar ESG companies from investing in them, research and data supports the belief that ESG does generate strong returns for long-term investors.

For instance, Invesco ESG Nasdaq 100 Exchange Traded Fund (“QQMG”). It follows the NASDAQ-100 Index’sESG derivative. Over the last year, this exchange-traded fund (“ETF”) has performed better than non-ESG NASDAQ-100 Index tracking…

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