Last week, the European Union opened an inquiry into what are possibly misleading greenwashing claims by some airlines. These practices include claims that fuel emissions are offset by initiatives focused on sustainability. While the airlines haven’t been listed, the regulators involved are Spanish, Norwegian, Dutch and Belgian.

The European Union has given the airlines involved a 30-day deadline to present evidence that the claims made in their ads aren’t misleading. The objective is to put an end to the growing trend of companies promoting their business, services and/or products as more environmentally…

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