The emergence of incredibly advanced artificial intelligence (AI)-powered tools in recent years has provided e-commerce businesses with an effective tool for creating memorable customer experiences. A growing number of consumers are buying goods online, thanks to the convenience, variety, better prices and safety offered by online marketplaces. Evolving consumer behavior in the wake of coronavirus-related lockdowns has also contributed to the increase in online shopping.

With more businesses worldwide opening online stores, competition in the e-commerce space is heating up fast. Consequently, providing customers with a…

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