Rumble Inc. (NASDAQ: RUM) is firmly controlled by its insiders, with over half of its shares held by only a small group. Although some insiders have sold shares recently, they still hold a big portion of the company, so they’re set to profit if the stock goes up but also face risks if it drops. The concentrated ownership structure reveals how the video-sharing platform’s fortunes are strongly linked to its insiders’ interests.

The top four shareholders at the heart of Rumble’s ownership structure are holding a commanding 51% of the company. Rumble’s CEO Christopher Pavlovski leads the group, and personally controls 37% of the shares. Other shareholders include notable figures like Daniel Bongino and Robert Arsov, who own…

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