Web3 loyalty programs promise to change how businesses reward their customers, offering tokenized rewards that allow greater flexibility and control. However, despite the excitement surrounding these programs, they are yet to garner much attention. There have been significant issues, especially in usability and liquidity, which have kept them from reaching their full potential and prevented consumer adoption.

The core idea behind Web3 loyalty programs is simple: instead of earning traditional points that can expire or are limited to one…

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