Lamborghini has taken a bold move into the digital future by partnering with Animoca Brands’ Motorverse. Together, the two entities are bringing Lamborghini’s iconic super sports cars into the world of Web3 racing to allow fans to interact with their favorite cars. The interaction, which is a first of its kind, will take place through virtual experiences that combine gaming and digital collectibles. It’s an innovative move that promises to change the way people engage with luxury cars, both online and offline.

For the first time, Lamborghini’s cars will be available across multiple gaming platforms, thanks to this partnership. The carmaker is expanding its…

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