TAAT(R) Global Alternatives (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) subsidiary Beyond Alternatives LLC is launching its first brand — Jayvees — at the CHAMPS trade show event in Las Vegas; the show is slated for Feb. 8–11, 2023. The base material in Jayvees features an advanced patent-pending formulation of reconstituted hemp that offers a smooth and stimulating smoking experience and can be used in a range of use cases for adult consumers. According to the announcement, Beyond Alternatives’ Jayvees will focus on leveraging novel cannabinoids to provide unique experiences through combustible and edible products. The brands first offerings include four smokable varieties (Blue Dream, Menthol, OG Kush and Tropical) all available in packs of 10 sticks along with four CBD-balanced varieties of edible chocolates, including milk chocolate, dark chocolate, cookies & cream and peanut butter. Jayvees brand products will be available through the company’s wholesale distribution infrastructure as well as its Ohio-based subsidiary ADCO Distributors Inc. “We’re excited for what’s to come in 2023, as the CPG industry landscape continues to evolve,” said TAAT Global Alternatives CEO Michael Saxon in the press release. “One of our objectives for this year is to fortify our market presence across multiple categories and geographies. There are many emerging segments where we believe the company is favorably positioned to become an early entrant through Beyond Alternatives. Leveraging our ADCO distribution business will allow the product to get to market faster, and allow us to diversify our revenue streams. Jayvees will be Beyond Alternatives’ first brand to enter the market, and we are looking forward to launching its initial range of products at the CHAMPS trade show in Las Vegas.”

To view the full press release, visit https://ibn.fm/1Co0h

About TAAT Global Alternatives Inc.

TAAT is a vertically integrated consumer product and distribution company, generating more than CAD $90 million in overall gross revenue annually. TAAT(R) is strategically expanding its product categories including tobacco and reduced-risk alternatives, hemp, kratom, and other emerging CPG segments. TAAT(R) has facilities to include a processing plant in Nevada as well as a distribution centre in Canton, Ohio, leveraging existing retail shelf space and pipelines into national wholesale channels. For more information, please visit www.TAATGlobal.com.  

NOTE TO INVESTORS: The latest news and updates relating to TOBAF are available in the company’s newsroom at https://ibn.fm/TOBAF

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