With a share of close to 19% of total retail sales, e-commerce plays an increasingly large role in the American retail market. Millions of online stores are fighting to attract customers, and around 80% to 90% of them fail before they can build a market presence. Although this extremely high failure rate is caused by factors such as poor marketing, limited search visibility and intense competition, poor design can also lower your website’s chances of success.

To stand out from the more than 26.5 million e-commerce websites fighting to succeed in the online sales segment, you will have to…

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