Anyone who has browsed through online or physical stores has noticed that retailers have a propensity for slapping price tags that end with .99 on their products. This method has been a common practice in commerce for decades, and according to consumer behavior experts, ending product prices with .99 helps to sell more goods as consumers tend to resonate with the first digit of a price.

Consequently, consumers are more likely to purchase a product worth $9.99 over a $10.00 product even though both products essentially cost the…

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