TAAT(R) Global Alternatives (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) is reporting that sales of its TAAT products have shown a consistent increase across the Speedee Mart chain. The announcement noted that sales from the stores, which started carrying TAAT products in March 2022 and which TAAT calls its “anchor account” for the Las Vegas market, have increased an estimated 200% from July to August. Speedee Mart has operated gas stations across the Las Vegas valley since 1995. According to the announcement, the company also noted that it is focused on expanding its user base of adult smokers in the Vegas market through strategic involvement at key local events, such as First Fridays in the Arts District. “We’ve made significant changes at TAAT since I became CEO just a couple of months ago,” said TAAT CEO Michael Saxon in the press release. “Although we can only share so much about our playbook for competitive reasons, something I’ve been vocal about is the role of ‘focus markets’ in our commercialization strategy. Selling new products, especially category creators, in the CPG and tobacco categories isn’t as simple as just putting it on the shelf. There needs to be a concentrated effort between sales and marketing to make adult smokers aware that the product exists, create moments that generate trials of the product and convert that interest into recurring purchases. Within the first weeks, we determined that Las Vegas, our home market, was to be our top priority market in 2022, and Speedee Mart has been a terrific partner. We are delighted that sales of TAAT have tripled across Speedee Mart from July to August, and we are excited to continue working with them to sustain this growth. We look forward to deploying this same approach in other priority markets like San Diego, Texas and others into 2023.”

To view the full press release, visit https://ibn.fm/PsEPY

About TAAT Global Alternatives Inc.

TAAT develops, manufactures and distributes alternative products in categories such as tobacco, hemp, kratom and other emerging CPG segments. Its flagship product is a nicotine-free, tobacco-free combustible with a patent-pending base material formulation, sold in several thousand stores throughout the United States. TAAT has reported an estimated C$80-plus million in overall gross revenue annually and has an operations center in Nevada as well as a distribution center and multiple convenience stores in Ohio. For more information, please visit www.TAATGlobal.com.  

NOTE TO INVESTORS: The latest news and updates relating to TOBAF are available in the company’s newsroom at https://ibn.fm/TOBAF

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