TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) flagship product is now being carried in more than 80 southern California locations after an in initial group of stores began carrying the product approximately eight weeks ago. The stores are franchise locations of a major global convenience chain. According to the company, more than one-third of the initial group of stores have already placed reorders for TAAT, the company’s nicotine-free, tobacco-free cigarette alternative; the product is now available in more than 100 locations. The company anticipates emphasizing its menthol-flavored option in the Los Angeles area, following the city council’s recent ban of sales of flavored tobacco products. These stores are part of a chain of more than 9,300 stores in the United States and more than 70,000 stores worldwide. “The Southern California FOA is a very strong community of franchise owners in this global convenience chain, in which word gets around very quickly about great new products that can be carried,” said TAAT founder Joe Deighan in the press release. “Virtually all convenience stores sell tobacco cigarettes in the standard brand varieties, but outside of noncombustible offerings such as vaping, there are very few alternatives to legacy products in this category. TAAT initially performed well in the first 23 stores, and in eight weeks that has led to a 35% reorder rate as well as store count growth of about 400% just within the southern California FOA alone. We are excited to be growing our footprint in this region, especially as TAAT Menthol can soon become positioned to capture market share in Los Angeles based on the upcoming ban of flavored tobacco sales, from which our products will be exempt as they do not contain tobacco.”

To view the full press release, visit https://ibn.fm/zDQn1

About TAAT Global Alternatives Inc.

TAAT develops, manufactures and distributes alternative products in categories to include tobacco, hemp, kratom and other emerging segments of the CPG industry. Its flagship product is a nicotine-free, tobacco-free cigarette with a patent-pending base material formulation, sold in more than 2,700 U.S. stores. TAAT reported an estimated C$80 million in overall net revenue in 2021 and operates a manufacturing plant in Nevada as well as a distribution center and multiple convenience stores in Ohio. For more information, please visit www.TAATGlobal.com.  

NOTE TO INVESTORS: The latest news and updates relating to TOBAF are available in the company’s newsroom at https://ibn.fm/TOBAF

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