TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) has received and filled purchase orders for an initial supply of its flagship product, TAAT(TM), in all three flavors: Original, Smooth and Menthol. The company announced that it had shipped orders to 23 franchised convenience stores, which are part of a global convenience chain with more than 9,300 stores in the United States and some 70,000 stores worldwide. TAAT is carried by several retailers in the Southern California area and is launching in these new locations as an “established” brand locally. According to the company, these new orders were a result of an existing relationship with a franchise owners’ association (“FOA”) based in Southern California. “We are excited to have this opportunity to enter stores in a prestigious global convenience chain, with the help of the FOA and the support of its members who have placed initial purchase orders,” said TAAT CEO Setti Coscarella in the press release. “The tobacco category is extraordinarily difficult to penetrate when it comes to gaining distribution; not just because of the complex nuances of aligning your availability with smokers’ shopping routines, but also because tobacco companies everywhere do everything they can to impede new entrants to the market. Given how much of a challenge it is to enter chains through their corporate headquarters based on factors such as this, we’ve taken a different approach to getting into their stores by working directly with individual franchisees, which has already landed TAAT in several national U.S. gas station chains. Based on our performance in those stores, we are now scaling things up by working with franchise owner associations, who provide us a warm introduction to the decision-makers for each store who can choose to carry TAAT once they are introduced to the product. It’s a compelling proposition for franchise owners, because the profit margins they earn on TAAT are much higher than what they can earn selling tobacco cigarettes at mandated pricing. We are thrilled to have landed these initial TAAT purchase orders resulting from just five hours at an FOA trade show, and we look forward to hopefully expanding our presence within the ecosystem of franchisees in the global convenience chain, particularly as we start to attend additional events for their franchise owners.”

To view the full press release, visit https://ibn.fm/4gALa

About TAAT Global Alternatives Inc.

TAAT Global Alternatives has developed TAAT, which is a tobacco-free and nicotine-free alternative to traditional cigarettes that is offered in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco(TM), a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with Big Tobacco pedigree, TAAT was launched first in the United States in Q4 2020 as the company seeks to position itself in the $812 billion global tobacco industry. For more information, please visit www.TAATGlobal.com.  

NOTE TO INVESTORS: The latest news and updates relating to TOBAF are available in the company’s newsroom at https://ibn.fm/TOBAF

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