TAAT(TM) Global Alternatives (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) will be offering a program for chain retailers in the United States that carry TAAT(TM) products. The program, which is available beginning Q1 2022, allows individual stores to earn incentives when they are able to successfully motivate customers who request promotional TAAT samples to purchase a full TAAT pack. The program is available to an estimated 5,000 qualifying stores, and will initially be offered to select locations in Ohio, West Virginia and Pennsylvania. The program provides a countertop display for TAAT Twos(two-stick sample packs of TAAT Original, Smooth and Menthol offerings) as well as an initial supply of product and support material; the program involves retailer engagement with customers who purchase traditional tobacco cigarettes. According to the announcement, TAAT’s goal for the incentive program is to use purchases of tobacco cigarettes as an opportunity to generate product awareness and distribute complimentary samples of TAAT products. “In the tobacco industry, you cannot be shy at all when it comes to angling for long-term market share once your product has gained initial momentum,” said TAAT CEO Setti Coscarella in the press release. “As our presence in convenience and fuel chains grows along with our global store count, we have recognized the value our chain partners can provide us in terms of strengthening category penetration through store-level sample distribution underpinned by an incentive program for turning sample recipients into purchasers of TAAT. Based on the performance of this program, it can be adapted to additional locations within a given chain, which could be a factor in scaling our retail presence even more rapidly. The majority of current smokers in the United States do not yet know that a nicotine-free and tobacco-free alternative such as TAAT even exists, which is why I believe the free TAAT Twos samples offered with packs of leading cigarette brands can be very effective in driving awareness, particularly with the aid of an incentive program such as the one we will be launching this quarter.”

To view the full press release, visit https://ibn.fm/INFlM

About TAAT Global Alternatives Inc.

TAAT Global Alternatives has developed TAAT, which is a tobacco-free and nicotine-free alternative to traditional cigarettes that is offered in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco(TM), a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with Big Tobacco pedigree, TAAT was launched first in the United States in Q4 2020 as the company seeks to position itself in the $814 billion global tobacco industry. For more information, please visit www.TAATGlobal.com.  

NOTE TO INVESTORS: The latest news and updates relating to TOBAF are available in the company’s newsroom at https://ibn.fm/TOBAF

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