Shares of British American Tobacco Industries (NYSE:BTI) traded today at $46.86, eclipsing its 12-month high. Approximately 1.2 million shares have changed hands today, as compared to an average 30-day volume of 5.4 million shares.

Following the acquisition of Reynolds American, British American Tobacco is neck-and-neck with Philip Morris International to be the largest listed global tobacco company–slightly larger than PMI on net revenue, but slightly smaller on volumes. British American’s Global Drive Brands are Dunhill, Kent, Pall Mall, Lucky Strike, and Rothmans, and it also owns Newport and Camel in the U.S. The firm also sells vapor e-cigarettes, including its Vype brand, heated tobacco, with Glo, as well as roll-your-own and smokeless tobacco products. The company holds 31% of ITC Limited, the leading Indian cigarette-maker.

British American Tobacco Industries is currently priced 7.5% above its average consensus analyst price target of $43.05.

Over the past year, British American Tobacco Industries has traded in a range of $33.62 to $46.86 and is now at $46.53, 38% above that low.

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