(NewsUSA) - If there’s one product redefining undereye makeup prep and touch-ups right now, it’s RoC’s Revive + Glow Eye Balm. This eye balm will be your new favorite makeup hack, as it revives tired eyes and restores a more youthful appearance.

RoC’s Revive + Glow Eye Balm effortlessly glides on the skin with its unique stick format, instantly refreshing the under-eye area with just a swipe. The balm targets dark circles and puffiness, leaving the skin looking brighter and more awake.

But it doesn’t stop there. This eye balm has gone viral, with beauty enthusiasts calling it a “concealer essential” to help prevent and smooth undereye creasing and dryness. The nourishing formula, packed with Peptides and Vitamin C, firms and hydrates the under-eye area, creating a smooth canvas for concealer. What’s even better? It works on top of concealer too, making it the perfect mid-day touch-up tool for smoothing dry makeup patches and reviving tired eyes, without disrupting your look.

Shoppers catching on to the viral hack are calling the eye balm a “game-changer” for undereye revival, and clinical studies certainly back up its virality. Instantly, eyes are brighter and refreshed, and in 4 weeks, 90% saw visibly revived eyes with reduced dark circles & puffiness.

“Nothing ruins the look of makeup worse than a creasing concealer. The majority of mature women struggle with this and almost give up on makeup” said Erica Taylor, makeup artist, beauty educator, and digital creator. “The RoC Revive + Glow Eye Balm is the best prep before concealer as well as a quick fix on the go, even over powder. Just pat and release your crease.” 

For mature or dry under-eyes, use your ring finger to gently press the eye balm into your concealer, allowing the formulas to melt together and create a blended, crease-free finish. This technique not only prevents cakiness, but also softens the look of fine lines.

It’s no surprise this product has gone viral, and one is sold every 20 seconds¹.

Visit rocskincare.com or visit Walmart to get your hands on the viral eye balm that’s changing the way we perfect our concealer routine, providing a flawless finish at all times of day.

^{1Based on Internal RoC sales data in units from 12/30/24 to 7/6/25.}