(NewsUSA) - -As the holiday season approaches, more families joyfully look to reconnect and celebrate with friends and loved ones. Chuck E. Cheese, the number-one children's entertainment brand, is ready to meet the demand during its second annual Winter Winner-land celebration. During this year's celebration, holiday festivities are met with merry entertainment and cheerful experiences for all ages, as well as a chance to support Big Brothers Big Sisters of America and BGC Clubs in Canada.

Every child who visits Chuck E. Cheese goes home a winner this holiday season! During Winter Winner-land, each child who enters a Chuck E. Cheese location receives an instant-win game piece featuring special treats, E-tickets, or a toy from the Chuck E. Cheese prize wall. Plus, one grand prize winner will take home the ultimate prize: A custom Chuck E. Cheese ICEBall Pro arcade game.

"The holidays are a special and magical time, and we want all guests who enter our venues to experience the spirit of the season. Snow globe-inspired decorations including giant snowflakes will transform each Chuck E. Cheese into our version of a Winter Winner-land," says Sherri Landry, CMO of CEC Entertainment, LLC.

Winter Winner-land is the latest installment of the brand's signature 4 Seasons of Fun and runs through January 2, 2022. The festive event brings joy and laughter to families at home and in-store through the holidays. Special experiences include not only games and prizes, but delicious seasonal sweet treats and family packages; gift card offers; and a new show and entertainment from Chuck E. and friends.

Taste the flavor of the holiday season with Churro Frost Bites and Winter Iced Brownies, along with delicious family meal deals. Shop for everyone on your gift list, too; Chuck E. Cheese gift card deals make the perfect stocking stuffers, and exclusive holiday gift boxes are available in the Chuck E. Cheese online store.

This season, Chuck E. Cheese is encouraging kids to help others win, too. Kids can give back by donating Chuck E. Cheese e-tickets throughout the season to benefit Big Brothers Big Sisters of America and BGC Clubs in Canada. The company is donating up to 15,000 toys to regional locations, as well as an additional ten thousand dollars to Big Brothers Big Sisters of America programs.

Safety comes first at Chuck E. Cheese all year long, so families can feel comfortable enjoying the Winter Winner-land activities. All Chuck E. Cheese venues follow local COVID-19 guidelines with regard to masks, air circulation, and the cleaning of games, dining rooms, and restrooms.

Visit chuckecheese.com/winter-winnerland for more information and to find locations in your area.