Ripshtein, Former President of Aphria, Brings to Bear Significant Cannabis Industry Experience

Toronto, Ontario--(Newsfile Corp. - June 16, 2021) - Humble & Fume Inc. (CSE: HMBL) ("Humble" or the "Company"), a leading integrated cannabis and distribution platform in North American, announced today the appointment of Jakob Ripshtein to its Board of Directors. The Company also announced its shares will commence trading on the Canadian Securities Exchange ("CSE") today, Wednesday, June 16, 2021, under the ticker symbol "HMBL."

"Jakob joins the Humble Board with significant cannabis industry experience. He formerly served as President of Aphria, since merged with Tilray Inc., and was instrumental in developing the company's business including international expansion through acquisitions and investments, product innovation and the integration of a global supply network. Jakob's proven strong leadership and strategic thinking will be an asset to Humble in developing our culture and performance to meet short and long-term goals. As Jakob has demonstrated throughout his career, we expect him to emphasize accountability and integrity across the business, and to invest strategically in those areas of our business positioned to achieve significant growth," said Shawn Dym, Executive Chairman of Humble.

Currently, Mr. Ripshtein is CEO of Perennial Brands Inc, a full life-cycle brand strategy organization which has worked with cannabis clients such as Cannovate. Prior to that, he was the President of Aphria Inc. ("Aphria"), a leading global cannabis-lifestyle consumer packaged goods company that recently merged with Tilray Inc. He also served as the Chief Commercial Officer at Aphria, responsible for the company's sales, marketing, and commercial strategy. In addition, Mr. Ripshtein brings a wealth of experience gained during his tenure at Diageo North America, the world's leading premium beverage organization. Initially as VP Finance for Diageo Canada, Mr. Ripshtein worked in several markets before becoming the President of Diageo Canada. He also served as the CFO of Diageo North America. Prior to Diageo, Mr. Ripshtein held a variety of roles in finance, sales and strategy in various global companies and has been based in Canada, the U.S. and the U.K. Earlier in his career Mr. Ripshtein oversaw business, sales and tax functions in the Canadian spirits, pharmaceutical and financial sectors. Mr. Ripshtein holds a Bachelor of Business Administration from York University, as well as a CPA and International Tax designation. He will join Humble & Fume's Audit Committee and Compensation and Corporate Governance Committee.

About Humble & Fume Inc.

Humble & Fume is one of North America's leading cannabis distribution solution providing customer-centric services and accessories. Humble & Fume works with over 200 leading industry brands and offer more than 10,000 accessories and extract products, and is the only major cannabis industry player to provide a fully integrated cannabis and accessories distribution solution with complete sales, distribution, and trade market support. Servicing more than 3,000 clients continent-wide, we can reach 90% of North American customers within 48 hours. Leveraging decades of North American Cannabis industry experience, we are committed to being a leading partner and brand representative by offering a comprehensive portfolio of leading brands and products to head shops, smoke shops, dispensaries, and consumers.

Learn more at humbleandfumeinc.com.

Forward-Looking Information and Statements

This news release contains "forward-looking information" within the meaning of applicable securities laws relating to the proposed listing on the CSE, the focus of the Company's business, and intentions of those subject to early warning disclosure requirements. Any such forward-looking statements may be identified by words such as "expects", "anticipates", "intends", "contemplates", "believes", "projects", "plans" and similar expressions. Readers are cautioned not to place undue reliance on forward-looking statements. Statements about, among other things, the expected listing and trading on the CSE, Humble & Fume Inc.'s strategic plans and the intentions of those subject to early warning disclosure requirements are all forward-looking information. These statements should not be read as guarantees of future performance or results. Such statements involve known and unknown risks, uncertainties and other factors that may cause actual results, performance, or achievements to be materially different from those implied by such statements. Although such statements are based on management's reasonable assumptions, there can be no assurance that the listing and trading of the Company's shares on the CSE will occur or that, if they do occur, they will be completed on the terms and timing described above. The Company assumes no responsibility to update or revise forward-looking information to reflect new events or circumstances or actual results unless required by applicable law. Readers are encouraged to refer to the Listing Statement for information as to the risks and other factors which may effect the Company's business objectives and strategic plans.

For more information, please contact:

Company Contact:
Edge Communications Group
Email: invest@humbleandfume.com
Phone: 1-778-400-7894

Investor Contact:
Allison Soss
KCSA Strategic Communications
Email: humbleandfume@kcsa.com
Phone: 212-896-1267

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/87732