--News Direct--

MicroSalt PLC (AIM: SALT) CEO Rick Guiney tells Proactive's Stephen Gunnion that the recently listed company specialises in innovative food technology that enhances the flavour of salt with significantly less sodium through patented technology. This technology changes the salt crystal's size, increasing its surface area for a fuller flavour without excess sodium intake, a major global health concern.

The company targets food manufacturers, offering a product with the same functionality as traditional salt but processed differently. Additionally, MicroSalt aims to enter consumer markets, with products already available on Amazon in the UK and in about 500 stores in the US.

MicroSalt's technology is distinguished by an exclusive patent, marking a significant advancement in efforts to reduce sodium consumption over the past two decades. The company's strategy includes expanding into the UK retail market, engaging with major supermarket groups to offer MicroSalt on shelves and incorporate it into their own brands, aiming for products like crisps to retain their taste while having 50% less sodium.

The decision to list on the AIM market reflects London's receptivity to small food technology firms and its strategic importance in the food and ingredients sector. MicroSalt's IPO aims to raise public awareness about its low-sodium solution and the broader health issues related to sodium intake. Regulatory support for low sodium initiatives is significant, with governments recognizing the health and economic benefits of reducing sodium consumption.

MicroSalt has also announced an export collaboration with American Trading International (ATI), facilitating access to 90 markets through ATI's distribution network, and enhancing the company's growth prospects.

Looking ahead, MicroSalt anticipates significant developments in 2024 and 2025 as it expands its reach to consumers and large food manufacturers.

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Proactive UK

Proactive UK

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