LONDON - (NewMediaWire) - July 11, 2024 -  Portal, a leading gaming distribution platform in the web3 gaming space and beyond, proudly announces the launch of Portal Pay, a pioneering crypto payments solution designed to empower games and decentralized applications (dApps) with unparalleled cross-chain interoperability. This milestone marks the first in a series of upcoming major initiatives and product launches from Portal, who are on a mission to solve game distribution - set to roll out through H2 2024. All fees from Pay will be used to buy $PORTAL.

Portal Pay is set to transform the gaming landscape by offering an enterprise payment solution that will directly enhance the end-user experience for games and gamers. It enables the full interoperability of digital assets from any blockchain, allowing gamers to pay with over 5000+ tokens in a single game and games to receive payments in their preferred digital currency, leveraging the Portal Pay smartswap feature. This breakthrough effectively positions Portal as the first game-specific payments infra, simplifying and enhancing the user experience by making blockchain technology seamless and nearly invisible.      

Pay is a key part of Portal’s overarching vision to solve distribution for Web3 - starting with gaming. Each upcoming product in the Portal roadmap is designed to facilitate some aspect of gamer and liquidity movement across Web3, including specific products for:

• Discovery

• Identity

• Gaming Wallet

• Liquidity / payments

• Rewards

By solving every variation of the distribution problem, Portal can capture users and liquidity from anywhere.

Key Features of Portal Pay

- Unmatched Interoperability: Portal Pay is compatible with 5000+ digital currencies. Any new token can be integrated into Portal Pay rapidly. Integrated with popular gaming MOR and payment technologies used frequently outside of crypto.

- Ultimate User Experience: Portal Pay delivers the ultimate UX that Portal has promised to the global community. By making blockchain technology invisible, it further accelerates the march toward mass adoption through seamless and easy use.

- Flexibility: Games can receive payments in any token they prefer, providing them with unprecedented control and customization over their digital assets.

- Empowering Developers: By dramatically simplifying digital asset management, Portal Pay allows game developers to focus on creating immersive gaming experiences rather than dealing with the complexities of crypto payment.

"Portal Pay is a game-changer for the web3 gaming ecosystem," said Ezra Strauss, Head of Partnerships at Portal. "Our goal has always been to unlock the full potential of cross-chain interoperability, and with Portal Pay, we are bringing that vision to life. This solution not only simplifies digital asset management for game developers but also enhances the gaming experience for users by providing them with the flexibility to choose their preferred currencies. We're excited to see how Portal Pay will transform the industry and drive mass adoption of blockchain technology,” he added.

The web3 gaming industry is rapidly growing, with a market size expected to reach $38 billion by 2027, up from $3 billion in 2021. Portal’s approach aims to tap into this explosive growth by providing the tools necessary for seamless and inclusive digital asset integration across the gaming ecosystem.

Portal's commitment to pushing the boundaries of distribution in the gaming industry is unwavering. Portal Pay is just the first of many groundbreaking products set to be unveiled. As the company rolls out a series of major initiatives and product launches through the end of Q3 2024, it aims to consistently deliver solutions that redefine the digital gaming experience.

About Portal

Portal is building the distribution layer for Web3 and beyond. An ecosystem that’s bringing together users from every chain and connecting them with the best dApps in the space - starting with gaming. Via frictionless products, a pioneering liquidity layer and a world-class network, Portal is helping Web3 solve distribution - aggregating users into a single, vibrant ecosystem in the process. Builders of top-level games and dApps can now focus on creating AAA experiences on any chain - Portal is connecting them to users from around the world. Portal’s advisors include Jamie King, Rockstar Games Co-Founder, Russell Hanson, former CSO of Consensys, Matt Dixon, former Head of BD, EA Games, and John Yao, CEO Team Secret eSports. Portal is proudly represented by WME. 

Follow Portal on Twitter at https://twitter.com/Portalcoin.

Jon Lindsay Phillips

704.942.1557

Portal@phillcomm.global