●      Gold’s Gym SoCal is installing at least two CLMBR’s in each of its 23 locations, representing more than 150,000 members

●      CLMBR pilot in multiple Gold’s Gym SoCal locations generated strong engagement from both members and trainers

●      There are more than 600 locations in the overall Gold’s Gym system

●      Woodway is the exclusive worldwide service and distribution partner for CLMBR

AUSTIN, TX - (NewMediaWire) - June 27, 2024 - Interactive Strength Inc. (Nasdaq: TRNR) (“TRNR” or “the Company”), maker of innovative specialty fitness equipment under the CLMBR and FORME brands, today announced that, following the successful completion of a multi-location CLMBR pilot, it has received an order from Gold’s Gym SoCal, the original home of fitness workouts, to initially install two CLMBRs in each of the group’s 23 locations.

Brian Morris, Senior Vice President of Gold’s Gym SoCal, said: “The efficient and safe combination of functional strength and cardio in a compact footprint fits perfectly for us and aligns with our commitment to member engagement in a fun and reimagined way. We received great feedback from both our members and our trainers after piloting CLMBR in a number of our locations, and that’s why we’re proud to announce that Gold’s Gym SoCal is bringing CLMBR to all our locations.” 

Douglas Bayerlein, president of Woodway USA, said: “Gold’s Gym SoCal is an icon in the fitness industry, and we have long admired Angel’s incredible commitment to providing the best experience for his members. Woodway’s long-term relationships, and an unparalleled reputation for quality and service, were key considerations for this partnership with Gold’s Gym SoCal.”

Trent Ward, Co-Founder and CEO of TRNR, said: “Gold’s Gym SoCal is the pre-eminent franchise group in the Gold’s Gym system, where there are more than 600 locations. Gold’s Gym SoCal has been delivering an incredible member experience for over 35 years and we could not be more excited to have them as a flagship CLMBR partner. We have high expectations for future growth in the Gold’s Gym system due to the leadership from Angel Banos and Gold’s Gym SoCal and this order should underpin record revenue in the third quarter.”

Gym chains are adding CLMBRs to the cardio floor and are often replacing elliptical machines to make room for the new equipment. Climbing is an efficient and effective full-body strength and cardio workout, and one that can result in greater posterior chain activation than other equipment.

Additionally, some gym chains have started to pilot group fitness solutions where 10 or 15 CLMBRs are grouped together in a room previously used for spin classes. The initial feedback has been very positive in these instances and it mimics the same feedback that customers of Studio CLMBR in Denver have had for years about the class being both fun and an incredible workout.

TRNR Investor Contact

ir@interactivestrength.com

TRNR Media Contact

forme@jacktaylorpr.com

About Gold’s Gym SoCal:

With its roots tracing back to Joe Gold’s first gym in Venice Beach, California, in 1965, Gold’s Gym SoCal has built a rich legacy of commitment, passion, and dedication to health and physique. In 1988, brothers Angel Banos and William Banos took the helm, opening their first Gold’s Gym franchise in North Hollywood, California. Their unwavering commitment to superior customer service, personalized programming, and clean facilities propelled them to the forefront of the fitness industry. To learn more, visit www.goldsgym.com/markets/socal.

About WOODWAY USA, Inc.:

Woodway is a state-of-the-art treadmill manufacturer specializing in custom, hand-built treadmills for over 40 years. With innovation and performance at its forefront, Woodway has been an industry leader for fitness training, medical rehabilitation, and the uppermost echelons of human performance. www.woodway.com

About Interactive Strength Inc.:

Interactive Strength Inc. produces innovative specialty fitness equipment and digital fitness services under two main brands: 1) CLMBR and 2) FORME. Interactive Strength Inc. is listed on NASDAQ (symbol: TRNR).

CLMBR is a vertical climbing machine that offers an efficient and effective full-body strength and cardio workout. CLMBR's design is compact and easy to move – making it perfect for commercial or in-home use. With its low impact and ergonomic movement, CLMBR is safe for most ages and levels of ability and can be found at gyms and fitness studios, hotels, and physical therapy facilities, as well as available for consumers at home. www.clmbr.com.

FORME is a digital fitness platform that combines premium smart gyms with live virtual personal training and coaching to deliver an immersive experience and better outcomes for both consumers and trainers. FORME delivers an immersive and dynamic fitness experience through two connected hardware products: 1) The FORME Studio Lift (fitness mirror and cable-based digital resistance) and 2) The FORME Studio (fitness mirror). In addition to the company’s connected fitness hardware products, FORME offers expert personal training and health coaching in different formats and price points through Video On-Demand, Custom Training, and Live 1:1 virtual personal training. www.formelife.com.

Forward Looking Statements:

This press release includes certain statements that are “forward-looking statements” for purposes of the safe harbor provisions under the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements do not relate strictly to historical or current facts and reflect management’s assumptions, views, plans, objectives and projections about the future. Forward-looking statements generally are accompanied by words such as “believe”, “project”, “expect”, “anticipate”, “estimate”, “intend”, “strategy”, “future”, “opportunity”, “plan”, “may”, “should”, “will”, “would”, “will be”, “will continue”, “will likely result” or similar expressions that predict or indicate future events or trends or that are not statements of historical matters. These forward-looking statements include, but are not limited to, statements regarding the possibility of Gold’s Gym ordering additional CLMBR’s or the Company generating revenue from sales of CLMBR’. The reader is cautioned not to rely on these forward-looking statements. These statements are based on current expectations of future events. If underlying assumptions prove inaccurate or known or unknown risks or uncertainties materialize, actual results could vary materially from the expectations and projections of the Company. Risks and uncertainties include but are not limited to: demand for our products; competition, including technological advances made by and new products released by our competitors; our ability to accurately forecast consumer demand for our products and adequately maintain our inventory; and our reliance on a limited number of suppliers and distributors for our products. A further list and descriptions of these risks, uncertainties and other factors can be found in filings with the Securities and Exchange Commission. To the extent permitted under applicable law, the Company assumes no obligation to update any forward-looking statements.