A multi-award-winning creative agency in California has published a new brand strategy guide to help mid-sized companies avoid the hidden costs of overly safe, generic branding.

El Segundo, United States, August 8, 2025 -- London: Los Angeles (LO:LA) has released a new guide explaining how playing it safe in a saturated market can make even high-quality brands feel forgettable. The agency’s latest piece is aimed at growing companies in sectors such as law, wellness, tech, hospitality, and consumer products that are looking to stand out while staying true to their values.

More information can be found at https://www.thelolaagency.com/post/forget-the-noise-how-bold-branding-cuts-through-the-clutter

A spokesperson for LO:LA said that many brands start out with strong messaging and a distinct identity, but over time, internal politics, risk aversion, and templated marketing gradually water things down. “We’ve worked with companies that had incredible stories and offerings, but they blended in because they were afraid to alienate anyone. The result is a brand that says nothing memorable,” they said.

The agency explains that safe branding typically leads to a number of issues, such as weak messaging, copycat websites, and lower engagement, especially when customers can’t distinguish one brand from another. In industries where competitors all “sound the same,” differentiation becomes the deciding factor between relevance and irrelevance.

LO:LA’s article outlines several brand-building principles that help companies address the risk of interchangeability. One such principle is establishing one’s core emotional truth, the driving force behind a brand’s identity, often rooted in its founding story, core values, or deeper purpose. When this truth is expressed consistently, it resonates with customers and builds long-term loyalty.

Equally important are clarity and repetition. LO:LA advises brands to strip away excess messaging and focus on delivering the right message, in the right tone, consistently.

LO:LA further stated that most organizations are not prepared to rebrand. However, it counseled them to introspect in order to take steps toward meaningful differentiation.

From its beginnings as a boutique agency, LO:LA has grown into one of the most respected names in branding and marketing in California. With a BBB A+ rating and a client roster that spans multiple industries, the agency has executed campaigns that have been recognized at New York Festivals, Cannes Lions, MUSE Design Awards, ADDY Awards, and many others.

Those who want to learn more about the agency’s services and capabilities are encouraged to visit https://www.thelolaagency.com/

Contact Info:
Name: Nick Platt
Email: Send Email
Organization: London : Los Angeles (LO:LA)
Address: 840 Apollo Street Suite 100, El Segundo, CA 90245, United States
Website: https://www.thelolaagency.com

Source: PressCable

Release ID: 89166763

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